Green Global
Foundation   Journal
...an emerging window for scientific research and publication across the globe

STUDY ON THE PROBLEMS IN BENARASI SAREE PRODUCTION AND WAYS TO OVERCOME THEM (Pages : 41 - 46)

Benarasi is gorgeous, delicate and well known clothing in Bangladesh. It has a great demand in local and international market especially for bridal costume. Benarasi industry is one of the traditional cottage industries of Bangladesh. Recently it has attracted large number of consumer in our country as a result of the campaigning of the boutique houses marketing strategy for traditional style clothing which proved that the Benarasi still has great appeal among people. Our neighboring country is exporting Benarasi products. Bangladesh also has potential to export Benarasi product. But in Bangladesh Benarasi industry is heading towards extinction day by day. Where Benarasi industry in Bangladesh is still dependent in handloom the Indian Benarasi industry is power loom based. The amount of people involved in Benarasi industry is also reduced to great amount within past few years. Also about 70% of the Benarasi workers are not well trained. In my survey, I try to find out the problem in Benarasi saree production and try to find out the ways to overcome them to save the gorgeous traditional clothing.Download