Green Global
Foundation   Journal
...an emerging window for scientific research and publication across the globe

USE OF COMMUNICATION CHANNEL IN INCOME GENERATING ACTIVITIES BY THE WOMEN BENEFICIARIES OF BRAC (Pages : 12 - 16)

The main purpose of this study was to determine the use of communication channel in income generating activities (IGAs) by the women beneficiaries of BRAC and to explore its relationships with the selected characteristics of the women beneficiaries of BRAC. Data were collected through personal interview by using interview schedule from a sample of 83 women beneficiaries selected by multi-stage random sampling procedure from three unions of sadar upazila of Dinajpur district during 15 March to 16 April 2016. The use of communication channel was determined on three dimensions viz. contact, interaction and application and finally the overall use of communication channel by the women beneficiaries was determined. Overall use of communication channel could range from 15 to 74, against the possible score of 0 to 90. The highest proportion (39.8 percent) of the women had medium use of communication channel compared to 37.3 percent had high use and 22.9 percent had low use. The findings revealed that more than three-fourths (77.1 percent) of the farmers had medium to high use of communication channel in receiving IGAs related information. Among the ten selected characteristics of the women beneficiaries, six like educational qualification, daily time use, training received, attitude towards NGOs, participation in income generating activities and innovativeness showed significant positive relationship with their use of communication channel while their age, family size, annual income and credit received had no relationships.Download