Green Global
Foundation   Journal
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ROLE OF MOTIVATION IN SUSTAINABLE DEVELOPMENT OF NON-GOVERNMENT ORGANIZATIONS IN BANGLADESH (Pages : 33 - 42)

The success in the non government Organization (NGO) sector as a whole greatly depends on organisational growth and size, and slightly related to meet the needs of intended beneficiaries. When differentiating NGOs, the majority of Chief Executive Officer's (CEOs) focused on internal and management centred attributes rather than attributes of their clients and their services. There is little attention to quality of service, effects on beneficiaries or differentiating beneficiaries in any depth. A similar bias was evident in the analysis of current studies. Limited attention is given to change in the areas of target groups being assisted and interventions used compared to the area of management practices. The ways in which NGOs did differentiate themselves from each other by suggesting a very proximate focus, on their immediate methods of operation, rather than attributes of wider or longer-term significance, such as scale of coverage, or self-sustainability. This behaviour is consistent with the evolutionary perspective discussed in this article. NGOs have been defined and differentiated on the basis of their relationships with other parties. Thus, attention was given on the nature of the relationships between purchaser, user and provider of NGO services. Particular learning problems associated with this set of relationships have been identified in this study. The central problem was identified as the separation of the roles of purchaser and user of services. Other problems are found to be caused by the nature of the services being provided, and means used to overcome lack of monetary feedback from the users. A sub-set of NGOs described as supportive NGOs have additional difficulties caused by being at once removed from the final impact on the lives of NGO beneficiaries. Their problems have wider significance, because of using the same framework of analysis, NGOs can be seen as midway between state and market based forms of service provision. Most motivation theoristDownload