Green Global
Foundation   Journal
...an emerging window for scientific research and publication across the globe

OPINION LEADERSHIP OF IPM FARMERS IN DIFFUSION OF INTEGRATED PEST MANAGEMENT (Pages : 1 - 4)

The purpose of the study was to determine the extent of opinion leadership of the IPM farmers in diffusion of IPM technologies and to explore the relationships of the selected characteristics of the IPM farmers with their opinion leadership in diffusion of IPM technologies. Pearson’s Product Moment Correlation was used to explore relationships among variables. Ten villages of Ashulia and Pathalia union of Savar Upazilla under Dhaka District was the locale of the study. Data were collected from 120 IPM farmers by using interview schedule during 15 June to 15 August, 2011. The findings revealed that the highest proportion (61.67%) of the IPM farmers had high extent of opinion leadership in diffusion of IPM while 27.50% of the IPM farmers had medium opinion leadership and 10.83% having low opinion leadership in diffusion of IPM. 61.68% IPM farmers were in young age, 49.17% farmers had secondary level education. Among 12 selected characteristics of the IPM farmers- education, family, organizational participation, contact with extension agents, exposure to agricultural programs through farm radio talk and exposure to agricultural programs through TV channel had significant positive relationship with their opinion leadership in diffusion of IPM technologies. Age, experience and farm size had negative but significant relationship with their opinion leadership in diffusion of IPM. On the other hand, exposure to agricultural programs through printed media and attitude towards the use of IPM had no significant relationships with their opinion leadership in diffusion of IPM.Download