Green Global
Foundation   Journal
...an emerging window for scientific research and publication across the globe

RELATIONSHIPS OF THE SELECTED CHARACTERISTICS OF FARMERS WITH THEIR USE OF TELEVISION IN ADOPTING SELECTED TECHNOLOGIES (Pages : 1 - 4)

The study focuses on the use of television (TV) by the farmers in adopting the selected technologies and explores its relationships with the selected characteristics of farmers. Data were obtained from 106 randomly selected TV user farmers, from a total of 302, during 02 March to April 2003 through personal interview schedule. The findings revealed that majority (61.6%) of the farmers had medium adoption while 22.7% had low adoption and 15.7% had high adoption of selected technologies by using TV. Correlation analysis indicates that among the selected characteristics of the farmers, education, farm size, annual income and duration of watching TV showed significant positive relationships with their adoption of selected technologies by using TV. On the other hand age, family size, farming experience, agricultural knowledge and innovativeness of farmers did not show any significant relationships with their adoption of selected technologies by using TV. In respect to his comparative use of TV it was found that weekly drama ranked first followed by cinema, package drama, news and Mati-O-Manush. Farmers indicated that there were seven problems which created hindrances during their watching of TV. The top of the three problems in order to importance were: excess advertisement, limited programme on agricultural development and mechanical problem during telecast.Download